This is a Tweet from pop star Lorde:
i find this curious - two photos from today, one edited so my skin is perfect and one real. remember flaws are ok :-) pic.twitter.com/PuRhxt2u2O
Lorde is extremely popular wither she likes it or not. It is starts like this and other that make twitter one of the best social media platforms to advertise with. The reason is the re-tweet or what is basically forwarding it to everyone. Facebook has everyone as well but it is not a welcoming atmosphere for a business and getting "Likes" doesn't mean anything. Twitter is different because it works more like PR.
Here is a link to how Twitter is planning on making more money in the future.
We will se how this works out for them but they just announced IPO status and are already doing better than Facebook.
The main difference that I can see behind Twitter and Facebook is that Facebook is all about self reflection and personal image, and Twitter is based around communication with others (even if they are strangers).
When I talk about advertisement I do not mean a single thoughtful presentation of the product that will amaze. I am talking about a personality that your brand wants to portray. Not everyone will see your tweets even if they are a follower. Each tweet's purpose is to just bring them back (somewhat similar to a drug addiction).
"No one takes twitter that seriously, but that still doesn't mean they aren't listening" - Myself
If a tweet is a disaster then who cares it two 2 seconds so just take 2 more seconds and tweet again.
follow this recipe and twitter could be your new favorite marketing tool