Where is it coming from

So I recently got woken up at 4am (which I can not say I was sleeping very well in the first place, but that is besides the point) by another "snap" from Team Snapchat. The snap was for St. Patricks and was just as annoying as the one for Valentines and other holidays. What is the point 

Snapchat or as my parents and their parents will call it is the sexting app. I got Snapchat because of my girlfriend and I assure you that as much as I might want she does not use it for sexting.

My girlfriend uses this app to replace those pointless texts that never meant anything besides the fact that she is thinking about you. And I forgot to mention the most important reason to snap which is to send out billions of "selfies" that are only annoying for 10 seconds. 


This is actually a clever message compared to some of the snaps I get.

Regardless of my distain for Snapchat I can't deny the effectiveness of this app. I do believe that those annoying holiday snaps that I got at 4am are like an untapped oil field for advertisement. I can see it now that instead of "Snapchat wants to wish you a happy Valentines" that instead it will be "Burger King wants you to have it your way"


Why Facebook would offer them 3 billion and got denied?
The answer to this question is because  Facebook realized what Snapchat had and Snapchat did to or it was just their stupid pride that made them deny the deal.

Why Facebook would buy WhatsApp (they make no revenue either)?
This purchase was a consolation prize for Facebook and is probably less of a risky investment anyways. Facebook is making these buyouts because of there uncertain future.

But lets face it all of these tech companies are mostly just fads but some are gems.

The question of the decade is if Snapchat is a fad or a gem?

Your opinion matters

The app world has transformed how marketing is done. So many creative ideas can come from this platform and create a market really centered around the consumer.

Some of the best apps that I discovered have been successful because they thrive on customer feedback. There is certain apps like the Facebook one that has improved their experience tremendously from listening to what their customers want.

And then their is apps like Yelp that only run because of customer ratings on their experiences. These new business models have customer opinion built into them. The need for expensive marketing operations to find out what the customer thinks about the product or service is not always necessary. This is because every time the app is used the customer experience is recorded while it happening or shortly after. 

In an information age where customers want an easy way to compare products then personal reviews matters. A customer can scan a few reviews and get a good sense of how their experience is going to be. 

The best thing about review apps like Yelp is that it makes businesses compete. It also helps small businesses get more in-touch with their customers. 

There is a downside to Yelp because it could create an unfair advantage to business owners. 

 

A company like Yelp should prove that they have a sure-proof way to eliminate phony reviews and create a better filter process that is fair. If this happens then not only will the customer get better experience but the good businesses will be more successful. 

Pretty much it tells businesses what they should change without them having to search for it.

Provides FREE MARKETING

and it allows a marketing platform that is useful to your target market that is Searching for a bagel shop for example. 

Imagination and Love

I am apart of Marketing Club at Montana State University

I thought long and hard about what I would like to do may blog posts on for my final marketing class. I didn't figure it out until I had to come up with creative marketing solutions for Red Tractor Pizza, which marketing club is working for at the moment. We are thinking about many ideas on how to introduce young students like ourselves to a high price point, high quality pizza. One of our talented members made a short video for Red Tractor Pizza, which frankly could either be shorter or use some good background music. The video is worth watching and demonstrates the process that goes into every pie. 

Enjoy...

There are many qualities to this pizza place that attract Bozemanites like local ingredients, brick oven, gluten and dairy free, along with community involvement. Red Tractor has everything they need to establish themselves in this community. 

This good business plan would not work, especially with the high prices unless the pizza itself didn't TASTE AMAZING!

The pizza options have opened my mind to "what can go on a pizza" 

I has one pizza with brown sugar on the crust while another has honey.

I have never been a picky eater growing up but my parents could never get me to eat brussels sprouts. 

and Guess What, my FAVORITE pizza there has them on it. who knew

I have tried many of their pizzas mostly because it is a perk for doing marketing for them. I even tried the gluten free pizza which was good, "mostly because they cover it in balsamic vinegar." 

I choose to write a blog on this place because the owner and the employees care about some of the values that should be honored as far as small business go. 

1. Challenging themselves to create a unique and enjoyable experience for their customers
2. A drive to get involved in this great community 
3. Doing the simple things right and working hard
4. Being open to what the target market want 

This space below is for ideas to help market this business... 

"Red Tractor Pizza... Imagination baked in" 

"Another slice is right around the corner" 

"A Red Tractor is timeless, just like its pizza"