Monday, February 10, 2014

Imagination and Love

I am apart of Marketing Club at Montana State University

I thought long and hard about what I would like to do may blog posts on for my final marketing class. I didn't figure it out until I had to come up with creative marketing solutions for Red Tractor Pizza, which marketing club is working for at the moment. We are thinking about many ideas on how to introduce young students like ourselves to a high price point, high quality pizza. One of our talented members made a short video for Red Tractor Pizza, which frankly could either be shorter or use some good background music. The video is worth watching and demonstrates the process that goes into every pie. 

Enjoy...




There are many qualities to this pizza place that attract Bozemanites like local ingredients, brick oven, gluten and dairy free, along with community involvement. Red Tractor has everything they need to establish themselves in this community. 

This good business plan would not work, especially with the high prices unless the pizza itself didn't TASTE AMAZING!



The pizza options have opened my mind to "what can go on a pizza" 
I has one pizza with brown sugar on the crust while another has honey.


I have never been a picky eater growing up but my parents could never get me to eat brussels sprouts. 
and Guess What, my FAVORITE pizza there has them on it. who knew

I have tried many of their pizzas mostly because it is a perk for doing marketing for them. I even tried the gluten free pizza which was good, "mostly because they cover it in balsamic vinegar." 


I choose to write a blog on this place because the owner and the employees care about some of the values that should be honored as far as small business go. 

  1. Challenging themselves to create a unique and enjoyable experience for their customers
  2. A drive to get involved in this great community 
  3. Doing the simple things right and working hard
  4. Being open to what the target market want 
This space below is for ideas to help market this business... 

"Red Tractor Pizza... Imagination baked in" 
"Another slice is right around the corner" 
"A Red Tractor is timeless, just like its pizza"

    

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