The company is UBER and there CEO is Travis Kalanick.
This guy is a brilliant computer programmer and loves to party. But, Charlie Sheen could take lessons from Kalanick when it comes to "Winning"
Uber was one of the first to merge tech with cabs but since then they have many competitors like most tech companies. The interface is great and the program just works. Here is a link to the website so you can get a taste of how cool the app might be:
https://www.uber.com/
This company has taken every logistic problem out of the equation and made there service as simple as possible = Just get people rides fast and charge them based on demand.
As far as the competition goes Kalanick knows he is better and spends his advertisement efforts discrediting all of the imitators. Here is an example of a billboard:
Lyft is a competitor that is known for placing obnoxiously large pink mustaches on the front of their cabs. (this is very clever idea but so is this billboard)
Uber is now in 35 countries and has created capital that no competitors can match. Uber could easily be a synonym for bully.
Uber also has a terrible reputation for its surge pricing or peak pricing and the fact that all licensed traditional cab drivers hate them because they are jealous.
Everyone might hate Uber but they still use them (so what ever this tech company is doing to advertise must be working)
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