Commercials and Behaviors

The Commercial Party 

I am a huge football fan and it consumes my life every season. I usually only watch my team the Steelers during the season. As we get closer to the holidays and we think about good gift ideas it is safe to say that anything with a Steelers logo is a safe bet for my family and friends.


I own a hat and hoodie, jersey and shirt, lunch box, beer glasses and a mug along with the most important memorabilia which is my terrible towel. NFL has such a large influence on consumers in the USA. The merchandise sales alone are astonishing.

But for me with all the merchandise they sell it is only the beginning of the NFL influence on consumers. The SuperBowl is the holly grail of advertisement as we can tell by the multi millions spent on one spot. Here is a few of the best

The Superbowl is great because it give companies the opportunity to use everything they know about consumers to show off their brands. These commercials are funny, they inspire and in a few cases they play to consumers lifestyles and values.

The important thing to consider about the SuperBowl is that you don't have to be a football fan to enjoy it.