Pressure Buy

Why we buy

Black Friday is here and I can't help but think about how crazy it is. Enjoy

From watching this it seems that people shop on this day because they find pleasure and arousal form the experience. The people seem crazy but they are feeding off each others excitement and are stimulated by it. But what if the pressure of getting a great deal or a limited item turns into a negative experience than this happens.

If we try to rationalize black friday from a consumers standpoint then we have to look at everyones shopping orientation. Many people who do shop on black fridays attitude towards shopping is based on success. Those who shop on this day are on a mission and measure their pleasure by the success. GREAT DEALS =










BAD DEALS = you get the point


Every shopper has that common interest on Black Friday that is the "thrill of the hunt"