(this is my post about a physical article)
http://thinkprogress.org/security/2013/07/16/2312871/tsarnaev-rolling-stone/
I had received a free subscription to Rolling Stones magazine for attending a music festival. I had read a few of the magazines this year and had enjoyed them for the most part.
Rolling stones the band has been around forever and has built a party reputation by being true rock stars. The magazine has embodied this reputation since its existence.
Rolling Stones magazine has positioned its product in the bold market position where every issue aims to make a statement with its magazine covers and articles. For the most part though the magazine covers have had other rockstars on the covers.
I have had no problem with the position they have taken in the market but over the summer their was one issue that made me question their values and wither they took their image too far.
This issue to me was crossing the boundary of bold and into the territory of offensive. If the cover has been historically been reserved for rock star status than in one issue Rolling Stones destroyed that image.
Dzhokar Tsarnaev is not a rock star and never deserves the publicity of a cover that some argue treats him like he is a martyr.
This issue alone shakes the core values that Rolling Stones has built itself on and begs to ask the question can one source destroy a brand.
I do not intend to influence but for me the use of this source has destroyed the brand forever.
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