I have never really been susceptible to flash advertisement and cool displays. I can't say that I have bought many iconic clothing items or anything with logos on it. I basically wear plain shirts and jeans and that it. I am a bargain shopper when I shop for cloths.
There is a series of times when this is not true though. Concerts.
I am a victim to Point of Purchase when I am in a concert. When I am enjoying the music and being with good friends then money is not an issue. I will buy a 12 dollar beer or 35 dollar shirt of my favorite band out of impulse. I can not afford this being a college student
I think that POP is the experience of buying
we don't rationalize it we just buy in the moment.
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