Competition is good old fashioned fun

Big Brands with Big Statements 

I am still young and haven't had too many experiences with brands to be so loyal to a brand that I wont consider the competition. I love the fact that brands compete for me even if at times they become cut throat...

This has to be one of the most competitive markets in the united states or at-least as far as my redneck friends are concerned. Is it worth trashing the other brands to make yours stand out.

Or is it better to make your competitors friends...

When it comes to well established brands like coke or pepsi, the preference of the consumer allows for a highly competitive atmosphere.

As a consumer I always like to try new things at-least once, but only if they make an effort to compete with the big names.