As said on page 561 of the Solomon text:
"Fashion is context-dependent. Different consumers interpret the same style differently."
For me the new movie "Catching Fire" describes this best
Overview
This second installment of the Hunger Games is set up with the symbol of the Mocking Jay represents revolution the the outer rim districts while in the capital it represents innovative fashion that many can model themselves after.
In this clip you will see the main character Katniss Everdeen's wedding dress transform into a Mocking Jay dress. This transformation leaves a lot of room for interpretation among the audiences.
This video shows Katniss making a statement with her wardrobe. The capital is the reference group that copies this wardrobe and makes it a style. The Mocking Jay is now in Fashion as Solomon describes but the interpretation of that fashion is different among the capital and the outer rim districts.
The point of Fashion making a statement is that:
You can dress how you want and your own style represents who you are to a degree.
But if you want to make a statement with how you dress than there has to be a following the recognizes your style and then it will be in Fashion.
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